Page 33 - (KOCCA)MIFA K-animation Directorybook

Raon - Products

Target All age Product Type Character / Licensing, Distribution /
Genre Dessert / Animation Animation Planning / Production
Link https://youtu.be/UVJdWDHA17c

Synopsis
Raon is a mint-colored cat.
The keywords is below
1. Positive Icon: Bright color is symbolizing hope and good luck. Give the meaning that good things
happen when meeting Raon
2. Marshmallow: Use the plump and soft feeling of the marshmallow. Induces to keep wanting to to-
uch and interest
3 Cat: Make the image cute, lively, and lovely

4. Fluffy Fluffy: Make a setting, it can change to any shape.
The Raon product have over 50type of character MD product, we make and merchandise them.
Raon appeals to the cuteness by cat view and unique color. Every our product will be looks like Ra-
on character shape. So it will look more unique and special. Our main concept is "in Raon"

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